MADE BY GOOGLE
For the Made By Google ‘25 keynote, we transformed the traditional product launch into a live, late-night cultural event in the heart of Brooklyn. Hosted by Jimmy Fallon, the project required a shift from standard tech presentations to a high-energy, variety-show format that prioritized entertainment alongside innovation.
Inspired by everyday life and the "live show" theme, we created a series of interactive Sandbox environments in collaboration with the Pink Sparrow team.These spaces allowed guests to step inside the stories they had just seen on stage, turning the Google Pixel 10 reveal into a hands-on world of exploration powered by real-time AI moments.
The result? A reimagined format that redefined what a product launch can be. Drawing over 400 attendees in person, 8.1M YouTube views in just three weeks, and praise from Forbes as a “cultural statement.”
Project Type
Experiential DesignResponsibilities
Art DirectionConcepting
Ephemera & Graphics Design
Overseeing Fabrication
Credits
Nat JaninJeffrey Limon
Julia Ippolito
Nate Garner
Peter Britt Favinger
Cathy Cong
Kelly Belchere
Tara Conlin
Juli Charó
Ruaan Uys
Edgard Zavarezzi de Carvalho
Pink Sparrow (Fabrication)