BK HOLIDAY
BK Village is an immersive digital experience that transforms holiday promotions for Burger King fans. This interactive playground features daily deals and a Whopper-themed village where visitors can unlock rewards and enjoy vibrant 3D designs, sparking joy and loyalty throughout the holiday season.
This isn’t just any digital experience—from visiting the Crown Hall to sledding down Soft Serve Slopes on a bacon sled, it’s an interactive playground where visitors explore a new festive neighborhood each week, designed to draw them deeper into BK’s flame-grilled world. The experience sparked consistent daily active use throughout December, successfully driving Royal Perks memberships and fostering brand joy through a highly shareable, immersive aesthetic.
Project Type
Interactive Seasonal CampaignResponsibilities
UI DesignAnimation Storyboarding
Awards
FWA Winner
Credits
Amy DwyerBram Heefer
Cyrill Durigon
Kousha Motamedi
Ben Piligrim
Rowan Simpson
Rodrigo Kuo
Chris Chan
Ivan Rys
Alex Campbell
Najia Ahmed
Julia Ippolito