BACK TO SCHOOL
In partnership with Adobe, we developed a series of product-specific social campaigns designed to demystify the Creative Cloud for a student audience, showcasing how professional-grade tools can be seamlessly integrated into student life.
Working within Adobe’s visual brand system, I led the art direction and conceptualization of motion-driven scenarios. We focused on "content you can feel," using sleek motion design to simplify complex features. By visualizing real-world applications—from marketing projects, club promotional posters to a student optimizing their LinkedIn profile—we demonstrated the ease and utility of the Adobe suite through short form high-impact, social content.Delivered as a year-long series, these campaigns successfully translated technical software features into relatable student success stories, effectively lowering the barrier to entry for the next generation of creators.
Project Type
Social CampaignMotion Design
Responsibilities
DesignConcepting
Storyboarding
Credits
Ana Laura BourMauri Vio
Juan Castro
Linda Arevalo
Florinda Dilag
Gerson Armando
Anna Zhang
Julia Ippolito
Andrew Osborn
Jess Frank