MLS X MARVEL
Adidas embarked on a groundbreaking collaboration with Marvel and MLS, introducing a distinctive third kit for all 28 clubs.
Our mandate was to develop a comprehensive launch rollout plan that would effectively promote these products while also equipping each club's social media team with a detailed playbook for localized campaigns, ensuring maximum impact and engagement. Project Type
Product Launch CampaignSocial Toolkit
Responsibilities
DesignArt Direction
Concepting
Credits
Danilo NaguraJulia Grzeskowiak
Summer Jackson
Paula Gutierrez
Katherine Rosenbaum
Ryan Hanson
Colin Davis
Ryan Johansen
Rodrigo Fernandez
Partnership with
Marvel in-house Illustration TeamWKNDHRS