Spring Picnic
YEAR2026
CATEGORYSeasonal Campaign
Our goal was to showcase the full product range organically through authentic candid moments.
By creating highly flexible and dynamic shoot set-ups, we optimized shoot times to be able to capture 60+ stills and social content within the 3 days allotted.
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As the art director, I helped pitch the initial creative concepts and campaign setups to the client, as well as collaborating closely with our creative director to develop the look and feel.
I took ownership of casting, location, and prop briefing for our production partner, Stadium, while working hand-in-hand with the stylist and client team to ensure everything aligned with Stanley's core brand.
I built the master shot list mapping out all 60+ stills needed for the campaign, and helped on-set with execution to ensure that we delivered on client expectations. Additionally, I teamed up with the strategy and copy team to define and align the video shot list.
Made in Collaboration with .Monks and Stadium Group.
PRODUCTIONSummer Jackson
Shannon Kennedy
Bar Hariely
Najia Ahmed
CREATIVELauren Ward
Alex Kweskin
Andrew Osborn
Sanya Grujicic
Julian Lopez
Lucas Rodriguez
COPY WRITINGJanine Bartels