Made by Google
YEAR2025
CATEGORYProduct Launch Event
Inspired by everyday life we created 6 different demo spaces that allowed our guests to step inside the stories they had just seen through the keynote. Turning the Google Pixel 10 reveal into a hands-on world of exploration powered by real-time AI moments.
Scroll for Credits
As the art director and lead designer on this project, I was involved from the pitching phase all the way to overseeing the fabrication of the event.
After being awarded the project, my team was tasked to begin developing 6 distinct demo spaces, that were 10 x 10 square feet each. I was heavily involved with iterating on the demo concepts, keeping them aligned with both feature technicalities and event logistics.
I helped design the spaces in close collaboration with the creative director. This is where my role transitioned to building out fabrication moodboards, sourcing props & furniture keeping in mind the late night show theme. I designed and prepped necessary files for production of props and decor such as the cafe logo decal or printed floor textures, etc.
Lastly, I was on site overseeing production of the space, helping run the client through the progress, and closely collaborating with our fabrication partner Pink Sparrow to meet client expectations, ensuring that the build quality and finish was up to the client’s standards.
Made in collaboration with .Monks and Pink Sparrow.
PRODUCTION
Kelly Belchere
Tara Conlin
Juli Charó
CREATIVENat Janin
Jeffrey Limon
Nate Garner
Peter Britt Favinger
Julia Ippoloto
USER EXPERIENCECathy Cong
DEVELOPMENTRuaan Uys
Edgard Zavarezzi de Carvalho