We developed a social first campaign for Stanley 1913 focused on subverting traditional wellness tropes by showcasing alternative ways of selfcare like  "bed-rotting" to "taking that trip outta the GC". The goal was to position Stanley as an essential companion for an unfiltered contemporary lifestyle.

This included the art direction and oversight of six distinct environmental setups for the photoshoot, resulting in 40 high-fidelity stills and three flagship supercut video assets tailored for cross-platform engagement.

Full Case Study is available upon request.

In partnership with Panasonic we developed WellHouse, a living lab space that showcases the future of wellness through an industry-leading responsible AI coach named Umi. The space was meant to encapsulate everyday living to test products and services, while also convincing stakeholders and partners of their value and future potential.

Within the WellHouse, we created two homes, one home belonged to a recently widowed grandmother and the other her adult daughter and their young family. We researched and identified how a wellness assistant could enhance the family’ well-being through connection, care, and coordination while still maintaining privacy, dignity and individual freedoms.

Full Case Study is available upon request.

In collaboration with Chili’s we created an 8-bit modernization of the cult classic BurgerTime. We built a fully playable universe—complete with custom arcade cabinets, PSA-graded trading cards, and a "Final Boss" showdown against the "Evil Fast Food Syndicate"—launching a nationwide competition where the top scorer won a lifetime of Big Smasher burgers.

From creative concept and UX to development, we modernized the original ‘BurgerTime’ game.The revamped game featured increased speed, bonuses for collecting items from the Chili’s 3 for Me menu, improved sound, and enhanced visuals, catering to today’s gamers.

Full Case Study is available upon request.

In partnership with Adobe, we developed a series of product-specific social campaigns designed to demystify the Creative Cloud for a student audience. We wanted to create "content you can feel," using sleek and simple motion design to simplify complex features.

The year-long series of campaigns translated technical software features into relatable student success stories,  lowering the barrier to entry for the next generation of creators.

Full Case Study is available upon request.

We created a campaign in partnership with adidas to launch their first 3rd kits in the US. The kits were inspired by the authentic spirit of each fanbase and iconic elements of their respective cities. To bring this to life, our creative concept centered on commissioning local artists to design custom motifs that we used across the entire launch campaign.

We developed a social playbook and an art direction that maintained a unified aesthetic for the overarching Adidas campaign, while providing each club with the flexibility to lean into their specific local narratives and "fan-first" passion.

Full Case Study is available upon request.

Adidas partnered with Saturdays Football to launch the adidas Soccer Selects truck, a custom mobile retail experience that popped up during MLS All-Star Week to celebrate North American terrace culture.

The activation showcased a curated mix of vintage and modern gear, offering fans a free vintage item with every purchase of new adidas apparel.

Full Case Study is available upon request.

In collaboration with TikTok we created a new interactive live series called “Headstream”. The live experience invited fans to enter the minds of their favorite artists. Headstream, was a 10 episode series where musicians like Demi Lovato, J Balvin and Weezer cheekily interview themselves and debut new releases to their fans.

Inspired by 90’s OS Interface and Millenial Meme aesthetic, we came up with a visual language that leaned into the humor and awkwardness of the project.

Full Case Study is available upon request.

Adidas Originals and Xbox came together for an unexpected collaboration to commemorate the 20th anniversary of Xbox and both brands’ shared legacy in encouraging people to play. ‘Never Played Out’, celebrated three distinct eras of Xbox history marked with sneaker drops inspired by each iconic Xbox console.

We created a virtual drop experience for the latest Xbox 360 Forum Mid, inspired by the nostalgia of waiting in line for a new game and/or streetwear releases. While our users wait, they have the opportunity to unlock achievements with tiered surprise and delight prizing.

Full Case Study is available upon request.