JAI BHATIA
 ART DIRECTOR & LEAD DESIGNER
EST INFORMATION

BK Village

CLIENTBurger King

YEAR2024

CATEGORYBranded Gamified Experience
BK Village was an interactive playground featuring daily deals where visitors could unlock rewards and explore a Whopper themed village.

Our goal was to draw guests deeper into Burger King’s world, by transforming the brand's iconic motifs into a cozy and nostalgic visual language.
From visiting the Crown Hall to sledding down Soft Serve Slopes on a bacon sled, we designed a distinctly branded and gamified holiday destination for Burger King fans. An interactive advent calendar to keep them engaged with fresh content each day of the month.

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My Role & Credits

As the interactive designer for this project, I focused primarily on the user interface, storyboarding all user interactions for the motion team, building the component library, and designing across multiple viewports.  My Role & Credits

Additionally, I supported broader project needs when required such as refining the overall wordmark or assisting the creative team with client presentations.

Made in collaboration with .Monks My Role & Credits

PRODUCTIONAlex Campbell
Najia Ahmed
Amy Wong

CREATIVEAmy Dwyer
Bram Heefer
Cyrill Durigon
Kousha Motamedi
Ben Piligrim
Rowan Simpson
Rodrigo Kuo
Chris Chan
Ivan Rys
DEVELOPMENTEdgard Zavarezzi de Carvalho
Kin Hui Lo
Nitish Chandra
John Escobar

Next Project
MLS X Marvel

Based in Toronto working globally.

COLLABORATIONSmadebyjai.b@gmail.com
SOCIALSInstagram
Are.na










© 2026 Jai Bhatia